The Economic Impact of Apples Never Fall in Australia
A report for the Motion Picture Association and the Australia-New Zealand Screen Association
This study, commissioned by the Motion Picture Association (MPA) and the Australia-New Zealand Screen Association (ANZSA), focuses on the limited series Apples Never Fall, and analyses the production’s total economic impacts in Australia in 2023–2024.
During 2023–2024, the production of Apples Never Fall resulted in total spending in Australia of approximately A$81.9 million. Some 51% of this spending was with local suppliers of goods and services, at A$41.8 million. The remaining 49% was spent on compensation paid to local production crew and other labour, at A$40.0 million.
Oxford Economics estimates that expenditure by the production of the Apples Never Fall limited series stimulated a A$135.0 million contribution to Australia’s GDP in 2023–2024. We find that for every A$1 million that the production’s own activities contributed to the economy, it supported a further A$2.4 million along its supply chain and through the payment of wages.
We find that the expenditure undertaken by the show’s production stimulated a total of 1,700 full-time and part-time jobs across Australia in 2023–2024. For every 100 people the production directly employed, its expenditure stimulated another 53 jobs across the country.
The experts behind the research
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Alice GambarinLead Economist, Economic Impact
Alice is part of Oxford Economics’ consulting division in the Americas, focusing on delivering socio-economic impact studies to clients across the continent.
Prior to joining Oxford Economics, Alice worked in the Housing Analysis Division at the UK Department for Work and Pensions, where she was involved in policy evaluation and data analysis. Alice holds a BA (Hons) and MSc (Hons) in Economic and Social Sciences from Bocconi University, Italy.
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Fabian Juarez PadillaAssistant Economist, Economic Impact
Fabian joined our Economic Impact team in 2023, bringing over five years of experience in economic research in both Spanish and English. He holds a master’s degree from NYU and has a proven track record of managing large-scale projects in partnership with the World Bank and other international development institutions. At Oxford, Fabian has specialized in survey analysis for economic impact and consumer valuation projects, leveraging his background to deliver insightful and actionable results for our clients.
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